Take Off of Korean Fried Chicken Brand
¡®Brand of most frequently eaten fried chicken in Korea, BBQ¡¯. At the recent survey on franchise brands by one media company, Korean consumers, aged from 20s to 50s, selected 'BBQ' for their most favorite fried chicken brand. One foreign media once praised that the taste of BBQ chicken is not mere an epigone of KFC or Popeye's, but a great taste surpassing those multinational fried chicken brands.
BBQ, the fried chicken brand of Genesis, is truly the leading chicken franchise in Korea, with 3,200 franchisee stores. People think the brand name BBQ stands for Barbecue, but, the real meaning of the name is Best Believable Quality.
Born in 1995, BBQ has developed to Korea's leading brand, and further a global brand,