Aleardo Furlani
CEO of INNOVA SpA
Italy
The present article has been written in October 2008 by Aleardo Furlani, CEO of INNOVA SpA and Rebeca Lucas, Senior Policy Analyst of INNOVA SpA ,Rome, Italy ?for publication in the ?Innovation Briefing? of APEC SME Innovation Centre.
In today's new economy characterised by continuous economic, technological and social change, the key word to survive is competitiveness, and competitiveness can no longer be achieved by technological innovation alone. The purpose of the present article is to identify the new trends and emerging facts which show how important non-technological innovation is. Non-technological innovation is a pervasive concept that includes any change t