CEO of INNOVA SpA
The present article has been written in October 2008 by Aleardo Furlani, CEO of INNOVA SpA and Rebeca Lucas, Senior Policy Analyst of INNOVA SpA ,Rome, Italy ?for publication in the “Innovation Briefing” of APEC SME Innovation Centre.
In today's new economy characterised by continuous economic, technological and social change, the key word to survive is competitiveness, and
Firm’s internationalization, along with the development globalization process, has become a key word for the past few decades and it will continue to be an important issue in managing companies and carrying out policies for years to come. Over the past few years multinational companies have led globalization, which has received special attention from those multinational companies as their major mana